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A strong foundation is essential for any successful analysis. In data analytics, that foundation is created using Descriptive Statistics. These statistics provide a quick and thorough overview of the key attributes of your data which makes them an invaluable tool for understanding datasets. In this tutorial, we will explore descriptive statistics and how tools such […]

The Power of Descriptive Statistics

Analysis

November 27, 2024

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Successful organizations today are built on happy employees. It’s rare to find thriving companies — those creating great products, meeting operational goals, and generating profits — that don’t feature a strong company culture, driven individuals, and a positive work environment. Consequently, understanding the factors that drive employee engagement, retention, and attitude is crucial. The innovative […]

Essential Metrics for People Analytics

Analysis, People Analytics

November 13, 2024

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In today’s digital world, brands that are solely focused on standing out are already falling behind. The days of success being measured by who has the loudest message are over. The real winners are those brands that seamlessly integrate themselves into consumers’ lives, providing value and relevance. This shift revolves around the Consumer Decision Journey […]

Why Brands That Still Broadcast Are Being Left Behind

Marketing, Measurement

October 30, 2024

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In a previous post, we detailed the process of switching from Excel to R and taking advantage of the numerous advantages of utilizing R for data analysts who are prepared to handle larger datasets, intricate analyses, and automation. But mastering coding in R is a daunting challenge. If you’ve ever been intimidated by the thought […]

Boost Your R Skills with AI

AI

October 16, 2024

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Ensuring customer satisfaction (CSAT) is crucial for the success of any business, but the methods we use to measure it can be problematic. While surveys are valuable tools, relying on them can create obstacles to accurately assessing the real underlying factors that drive (or deter) customer satisfaction. In fact, putting too much weight on surveys […]

A New Approach To Measuring CSAT

Uncategorized

October 2, 2024

Kevin is a highly regarded Associate Teaching Professor at the University of Notre Dame and brings years of experience in industry leadership as Google’s Chief Analytics Strategist and FCB’s SVP Director of Strategic Analytics. His unique background allows him to effectively guide students in honing their analytical abilities, utilizing a blend of creative thinking and data-focused analysis. Kevin is a six-time winner of the Advertising Research Foundation Ogilvy Award and author of the best-selling book 'Digital Marketing Analytics: In Theory And In Practice'.

Meet your instructor, Kevin Hartman

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