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Last week, we established that entry-level is a budget, not a description of your experience. We saw that in high-profile sectors, you are often competing against senior professionals for the same paycheck. Two weeks ago, we identified the “technical floor” (mastering tools like Excel, CRM platforms, and GA4) as the minimum requirement to even enter […]
May 13, 2026

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The prevailing narrative today is that artificial intelligence will soon automate entry-level roles out of existence. Studies throughout 2024 and 2025 reported sharp declines in traditional junior opportunities. Anthropic CEO Dario Amodei noted that AI could eliminate half of all entry-level white-collar jobs within 5 years, while Goldman Sachs warned that AI could displace 300 […]
April 29, 2026

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Last week, we discussed the Key Line, the structural foundation that supports your Main Message. These pillars provide the clinical logic required to move an audience from being interested in your narrative to convinced that your recommendation is the right next step for them. However, a structure without substance is an empty shell. To turn […]
April 15, 2026

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Last week, we explored the clinical diagnostic required to find the “Ask Behind the Ask.” Once you unmask the true business problem, your biggest challenge shifts from discovery to persuasion. Yet even the most rigorous analysis often fails to ignite action because of poor structure, rather than insufficient insight. When the analysis is complete, many […]
April 1, 2026

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Since the dawn of civilization, storytelling has served as our most potent tool for connection, education, and persuasion. In our modern business landscape, where data is the primary currency, the ability to communicate stories is what separates a mere “number cruncher” from a true strategic analyst. Narratives establish empathy, improve retention, and ignite action. However, […]
March 18, 2026
Kevin is a highly regarded Associate Teaching Professor at the University of Notre Dame and brings years of experience in industry leadership as Google’s Chief Analytics Strategist and FCB’s SVP Director of Strategic Analytics. His unique background allows him to effectively guide students in honing their analytical abilities, utilizing a blend of creative thinking and data-focused analysis. Kevin is a six-time winner of the Advertising Research Foundation Ogilvy Award and author of the best-selling book 'Digital Marketing Analytics: In Theory And In Practice'.
Meet your instructor, Kevin Hartman
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