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The presentation isn’t over when you show the final visual. It’s over when you survive the Q&A. This is where reputations are forged or shattered. You’ve spent weeks prompting an LLM to help wrangle data, form hypotheses, build models, and craft a narrative. You know your work is solid. But what happens when the VP […]
December 7, 2025

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The three-part Command Framework is now your standard. You structure your prompts and demand role, context, and instructions, effectively ending generic LLM usage. Last week, we treated the LLM as an Analytical Sparring Partner. We eliminated confirmation bias. The LLM presented you with a counter-hypothesis you must now test. This week, we pivot to advanced […]
November 26, 2025

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Welcome back to The Data Analyst’s LLM Masterclass series. In Part 1, we stopped asking and started directing using the Command Framework. Now, we apply that framework to your daily reality. You have your raw data. At this stage, you could use an LLM for many things—summarizing its contents, generating hypotheses, or suggesting enriched data […]
November 12, 2025

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Last week, we built the engine for data-driven storytelling. We connected the SCQM framework—Situation, Complication, Question, Main Message—to the deep work of synthesis that creates it. You learned how to produce tension and provide its release by finding the Complication (C) and the Main Message (M). You now possess a powerful structure for communicating your […]
October 29, 2025

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Imagine you’re a stakeholder. You jump onto a Zoom call about an analysis you asked for last week. An analyst begins to present. They start with the business question—which you already know. Then they walk you through their methodology, their data sources, and their cleaning process. Ten minutes are gone. You are being given a […]
October 15, 2025
Kevin is a highly regarded Associate Teaching Professor at the University of Notre Dame and brings years of experience in industry leadership as Google’s Chief Analytics Strategist and FCB’s SVP Director of Strategic Analytics. His unique background allows him to effectively guide students in honing their analytical abilities, utilizing a blend of creative thinking and data-focused analysis. Kevin is a six-time winner of the Advertising Research Foundation Ogilvy Award and author of the best-selling book 'Digital Marketing Analytics: In Theory And In Practice'.
Meet your instructor, Kevin Hartman
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