You spent two weeks building it. You cleaned the data, structured the queries, perfected every filter, and polished every visual. You delivered the dashboard to your stakeholder, feeling proud. You gave them the keys to the kingdom. You empowered them. This is a mistake. That feeling of empowerment is an illusion. By delivering a dashboard, […]

I was in Waterford, Ireland, in 1997, touring its famous crystal factory. It was a place of incredible focus and skill that transformed rough blocks of glass into flawless works of art. The process was a quiet, linear procession. The first artisan would meticulously carve a pattern. That piece was then passed to the next […]

You spend two weeks buried in data. You isolate signal from noise. You build a model, run a forecast, and uncover a multi-million dollar opportunity for your organization. This is the moment that defines your job, the insight that can change the company’s trajectory. You present your findings to leadership. You walk through the charts, […]

You have the framework for your new career. You have the commands to master your new tools. You understand why your role must evolve beyond automatable tasks. You know how to write prompts that get results. This will only get you so far. Using an LLM for one-off tasks is like putting a Formula 1 […]

We ended our last series on brand strategy with a declaration. The analyst is the Guardian of Objectivity. Your role is to ground strategy in fact. To be the firm, dispassionate voice of data in a world of intuition and opinion. That role is critical. But it is no longer enough. Objectivity without foresight is […]