If you don’t define your brand, the market will do it for you. And you might not like what they decide. Last week, we explored what a brand really is — not just your logo or name, but the meaning and value people attach to your product, service, or institution. This week, we’re taking it […]

Here was the “Godfathers of AI” — a man who helped invent deep learning — sounding the alarm about a future he’d helped build. In interviews, he warned that AI might soon outpace our control. That rogue systems could emerge. That we may have already gone too far. And yet, in nearly the same breath, […]

In our ongoing investigation into what makes bad data visualizations truly criminal, we’ve examined violations of Contrast and Clear Meaning. Today, we turn our attention to the final principle in our framework for effective dataviz: Refined Execution — the design discipline that ensures your charts are polished and free of distraction. Refined Execution is about […]

In recent weeks, we’ve discussed the rules of effective data visualization and the psychology of how our human brains interpret visual information — understanding how our brains interpret contrast, how cognitive overload hampers understanding, and the importance of text aligning with visuals. But merely knowing the rules isn’t enough. Evaluating poor dataviz in practice truly […]

Oscar week is upon us, and on Sunday, March 2, 2025, the 97th Academy Awards will once again honor the very best in film. However, as Hollywood gears up for its most anticipated evening, it’s worth revisiting one of the most notorious Oscar mishaps — the 2017 Best Picture mix-up. That startling error wasn’t simply […]