Today, we’re addressing a question many analysts face: When is it time to shift from Excel to R for data analysis? Without doubt, Excel (and any other spreadsheet tools like Google Sheets) is a user-friendly and adaptable tool that is ideal for the majority of data analysis tasks. However, as the complexity of your analysis […]

In this post we are resuming our “My Favorite Analyses” series by exploring a powerful technique used by analysts to uncover underlying factors that influence consumer behavior: conjoint analysis. Whether its applied for product development, marketing strategies, or pricing, conjoint analysis offers insight into the choices customers are willing to make. From Marriott to the […]

As analysts, our constant pursuit is to find the narrative hidden in our data. And in this pursuit, regression analysis is one of our most powerful tools. It takes us beyond surface-level observations and into a place of deep, practical understanding; where we can anticipate patterns, pinpoint crucial factors, and utilize data-driven reasoning to drive […]

Today, we are looking at an extremely important source of primary data for the analyst: Surveys. The rise of virtual platforms like Qualtrics, Alchemer, SurveyMonkey, and others has made online surveys a widely used tool in market research. These technologies offer more efficient and accurate data collection methods compared to traditional approaches, allowing researchers to […]

Today we are resuming our “My Favorite Analyses” series which takes a deep-dive look at the most important and impactful ways to extract insights from raw data, enabling informed decision-making. In previous MFA posts we looked at the customer cohort chart (C3) and customer lifetime value (CLV). We are now introducing a third customer-focused analysis […]