As analysts, our constant pursuit is to find the narrative hidden in our data. And in this pursuit, regression analysis is one of our most powerful tools. It takes us beyond surface-level observations and into a place of deep, practical understanding; where we can anticipate patterns, pinpoint crucial factors, and utilize data-driven reasoning to drive […]

Today, we are looking at an extremely important source of primary data for the analyst: Surveys. The rise of virtual platforms like Qualtrics, Alchemer, SurveyMonkey, and others has made online surveys a widely used tool in market research. These technologies offer more efficient and accurate data collection methods compared to traditional approaches, allowing researchers to […]

Today we are resuming our “My Favorite Analyses” series which takes a deep-dive look at the most important and impactful ways to extract insights from raw data, enabling informed decision-making. In previous MFA posts we looked at the customer cohort chart (C3) and customer lifetime value (CLV). We are now introducing a third customer-focused analysis […]

In our discussion on creating a C3 chart a few weeks ago, we generated a great deal of discussion. The concept of cohort analysis obviously hit home and quite a few of you wanted to know more. Specifically, we received numerous requests for guidance on preparing data for this type of analysis. In today’s post, […]

We are delighted to continue our exploration of Spreadsheet Fundamentals with a tutorial on LOOKUP functions. In this lesson, we dive into the fundamentals of retrieving and combining data seamlessly from various datasets using Excel and Google Sheets. Whether you’re dealing with massive data or merging information from different sources, mastering these lookup functions will […]