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Over the past few weeks, we’ve explored the three core principles of effective data visualization: But why do these principles work? What is it about the way our brains process visuals that makes some charts stick and others disappear into the void? This week, we’re diving into the psychology behind great data visualization. Specifically, we’ll […]
March 5, 2025
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Today, we wrap-up our review of the three rules for effective dataviz by learning how to minimize distractions through a refined execution of key design principles. We’ll dive into why polished visuals and meticulous attention to detail are crucial for creating data visualizations that grab your audience’s attention, effectively convey your message, and appear pleasing […]
February 19, 2025
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We begin our deep-dive into the three rules of effective data visualizations by examining the sophisticated use of contrast. Utilizing contrast is a crucial tool for analysts to engage their audiences immediately. By utilizing preattentive attributes, contrast can elicit quick reactions in the brain while keeping the prefrontal cortex relaxed and calm. This allows analysts […]
February 5, 2025
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Creating a data visualization is just a beginning. The true test of its value lies in how well it communicates your insights. A great data visualization doesn’t just look polished — it delivers a clear message, grabs attention, and ensures the audience walks away with the right message. But how can you be sure your […]
January 22, 2025
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Happy New Year! I hope the end to 2024 and the beginning of 2025 found you happy, healthy, and spending time with friends and family. As we enter a new year, the usual calls for resolutions echo around us. But this year, I want to encourage you to pledge yourself to something different. Instead of […]
January 8, 2025
Kevin is a highly regarded Associate Teaching Professor at the University of Notre Dame and brings years of experience in industry leadership as Google’s Chief Analytics Strategist and FCB’s SVP Director of Strategic Analytics. His unique background allows him to effectively guide students in honing their analytical abilities, utilizing a blend of creative thinking and data-focused analysis. Kevin is a six-time winner of the Advertising Research Foundation Ogilvy Award and author of the best-selling book 'Digital Marketing Analytics: In Theory And In Practice'.
Meet your instructor, Kevin Hartman
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