It’s not an understatement to say that social media has revolutionized data analysis. In the not too distant past, gaining insights about what people thought of your brand meant data analysts had to (1) draft a survey, (2) print the survey out on paper, (3) grab a clipboard, (4) head down to the local mall […]

I’m Kevin Hartman, founder of Art+Science, and I wanted to share a bit more about my data analyst career. (tl;dr: Data analytics saved my professional life). My path to data analytics was not a direct one. I spent a lot of time early on unsure of what I wanted to do. I was good at […]

This fictional case involving Chicago-area bike ride share program Divvy teaches students how to use publicly available data and tools to create data visualizations that reflect the three rules of the evaluation framework for the visual form: sophisticated use of contrast, clear meaning, and refined execution.

Summary Kristen Smyser, Inventory Manager and Merchandise Manager of the Google Merchandise Store for Robertson Marketing Group, had a fantastic holiday season. The store exceeded all expectations, but this activity prompted questions from the Robertson Marketing Group’s executive team. Smyser and her analysts must explore the store’s Google Analytics account to find the data that […]

This case study based on a fictional Consumer Packaged Goods company helps analysts become more familiar with the power of publicly available analysis tools such as Google Trends, Union Metrics’s TweetReach, and Facebook Audience Insights.