This fictional case study about a very real company, Bellabeat, challenges analysts to develop a rigorous, thoughtful plan before launching an analysis project.

Welcome to Art+Science We have big ambitions for this project. And we are thrilled that you’re here at the start. Our ultimate goal at Art+Science is to offer a comprehensive educational program. Our planned curriculum will cover everything from the basics to the latest advances in AI affecting data analytics. Through personalized learning paths, hands-on […]

Witness the blurring lines between Data Analysts and Data Scientists, a convergence driven by the ubiquity of data and advanced analytical tools, suggesting a future where these distinctions may dissolve entirely to form a unified field of data analysis.

I bought an audiobook about AI marketing this week. It was clearly written by an AI. And it made painfully clear the need for all of us to adopt a personal AI Code of Ethics so that we apply AI in a way that complements human intelligence, not replaces it.

Explore the revolutionary role of AI in reshaping marketing automation, enhancing efficiency, and personalizing customer experiences. Discover how AI-driven tools like predictive analytics, chatbots, and data management are transforming marketing strategies, making them more customer-centric.