This fictional case involving Chicago-area bike ride share program Divvy teaches students how to use publicly available data and tools to create data visualizations that reflect the three rules of the evaluation framework for the visual form: sophisticated use of contrast, clear meaning, and refined execution.

Summary Kristen Smyser, Inventory Manager and Merchandise Manager of the Google Merchandise Store for Robertson Marketing Group, had a fantastic holiday season. The store exceeded all expectations, but this activity prompted questions from the Robertson Marketing Group’s executive team. Smyser and her analysts must explore the store’s Google Analytics account to find the data that […]

This case study based on a fictional Consumer Packaged Goods company helps analysts become more familiar with the power of publicly available analysis tools such as Google Trends, Union Metrics’s TweetReach, and Facebook Audience Insights.

Explore the impact of AI on the insurance industry, from enhancing risk assessment and fraud detection to personalizing customer experiences, as well as the challenges insurers face and outlines why the sector is uniquely positioned to succeed in integrating AI into its operations, promising a more efficient, precise, and customer-focused future.

Explore the journey to maximizing ROI in digital marketing through the lens of a presentation to the American Marketing Association in Nashville. Discover the importance of focusing on customer relationships, adopting a blend of art and science, and embracing a growth mindset for sustainable ROI expansion.