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This case study based on a fictional Consumer Packaged Goods company helps analysts become more familiar with the power of publicly available analysis tools such as Google Trends, Union Metrics’s TweetReach, and Facebook Audience Insights.
April 10, 2024
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Kevin is a highly regarded Associate Teaching Professor at the University of Notre Dame and brings years of experience in industry leadership as Google’s Chief Analytics Strategist and FCB’s SVP Director of Strategic Analytics. His unique background allows him to effectively guide students in honing their analytical abilities, utilizing a blend of creative thinking and data-focused analysis. Kevin is a six-time winner of the Advertising Research Foundation Ogilvy Award and author of the best-selling book 'Digital Marketing Analytics: In Theory And In Practice'.
Meet your instructor, Kevin Hartman
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