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In this installment of “My Favorite Analyses,” we explore Customer Lifetime Value, critical to understanding the value a customer creates.
June 19, 2024
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This fictional case about the world’s largest subscription streaming service, Netflix, teaches students how to use publicly available data and tools to explore data for interesting patterns that help answer important, key questions.
April 15, 2024
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Kevin is a highly regarded Associate Teaching Professor at the University of Notre Dame and brings years of experience in industry leadership as Google’s Chief Analytics Strategist and FCB’s SVP Director of Strategic Analytics. His unique background allows him to effectively guide students in honing their analytical abilities, utilizing a blend of creative thinking and data-focused analysis. Kevin is a six-time winner of the Advertising Research Foundation Ogilvy Award and author of the best-selling book 'Digital Marketing Analytics: In Theory And In Practice'.
Meet your instructor, Kevin Hartman
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