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In this installment of “My Favorite Analyses,” we explore Customer Lifetime Value, critical to understanding the value a customer creates.

My Favorite Analyses: Customer Lifetime Value (CLV)

My Favorite Analyses

June 19, 2024

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This fictional case about the world’s largest subscription streaming service, Netflix, teaches students how to use publicly available data and tools to explore data for interesting patterns that help answer important, key questions.

Netflix and Analyzing Data for Insights Case Study

Case Study

April 15, 2024

Kevin is a highly regarded Associate Teaching Professor at the University of Notre Dame and brings years of experience in industry leadership as Google’s Chief Analytics Strategist and FCB’s SVP Director of Strategic Analytics. His unique background allows him to effectively guide students in honing their analytical abilities, utilizing a blend of creative thinking and data-focused analysis. Kevin is a six-time winner of the Advertising Research Foundation Ogilvy Award and author of the best-selling book 'Digital Marketing Analytics: In Theory And In Practice'.

Meet your instructor, Kevin Hartman

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Download your comprehensive 6-month roadmap to equip you with the necessary skills and expertise to become a proficient data analyst candidate and succeed in the field.

Getting Your Data Analyst Career Up And Running: Your 6-Month Starter’s Guide

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