“Digital Marketing Analytics” is now available

I’m excited to announce that the book I’ve written is now available on Amazon. You can pre-order the ebook of “Digital Marketing Analytics: In Theory And In Practice” here on Amazon

If you have an interest in analytics or if you’ve taken my class at University of Notre Dame, University of Chicago, or University of Illinois at Urbana-Champaign on Coursera, this is an accessible and important guidebook. Learn more at https://dmabook.com/

Even if you know nothing about digital marketing analytics, digital marketing analytics knows plenty about you.

 

It’s a fundamental, inescapable, and permanent cornerstone of modern business that affects the lives of analytics professionals and consumers in equal measure. This book is an attempt to provide the context, perspective, and information needed to make analytics accessible to people who understand its reach and relevance and want to learn more.

The contents of this book reflect my decades of work in the digital analytics space, with most of that time spent leading large analytics teams at a major advertising agency and a global technology company. I’ve also had the privilege of teaching analytics at the graduate level for nearly 10 years. This textbook represents the synthesis of those two worlds: the academic and the actionable, the history and the hands-on, and the analysis and the application.

I hope readers find this book to be a valuable, enlightening, and engaging review of the ever-evolving analytics field. I’m profoundly grateful for the opportunity to share my experience, knowledge, and insights with you.