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Explore the revolutionary journey of AI in marketing with insights from the classroom to the boardroom. Uncover how predictive analytics, personalization, and operational efficiency are reshaping the marketing landscape.

Unveiling the Future: The Transformative Impact of AI on Marketing

AI, Marketing

December 31, 2023

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An essential guide for anyone seeking to collect, analyze, and visualize data in today’s digital world.

“Digital Marketing Analytics” is now available

DMAbook

April 9, 2020

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In 1985 London boiled in a summer of unrest known as the Boardwater Farm Riots. Some 26 years later, last summer’s London Riots began under much the same circumstances yet grew to be dramatically more destructive. The primary difference between the two events: the present-day existence of social media.

What the London riots taught us about social media

Social media

March 12, 2012

Kevin is a highly regarded Associate Teaching Professor at the University of Notre Dame and brings years of experience in industry leadership as Google’s Chief Analytics Strategist and FCB’s SVP Director of Strategic Analytics. His unique background allows him to effectively guide students in honing their analytical abilities, utilizing a blend of creative thinking and data-focused analysis. Kevin is a six-time winner of the Advertising Research Foundation Ogilvy Award and author of the best-selling book 'Digital Marketing Analytics: In Theory And In Practice'.

Meet your instructor, Kevin Hartman

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Download your comprehensive 6-month roadmap to equip you with the necessary skills and expertise to become a proficient data analyst candidate and succeed in the field.

Getting Your Data Analyst Career Up And Running: Your 6-Month Starter’s Guide

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