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Last week, we introduced a structured ethical framework designed for AI governance. Building upon that idea, we must now confront how modern data science naturally defaults to an operating model we’ll call “utilitarian optimization.” Because machine learning architectures are fundamentally quantitative and outcomes-focused, technology leaders routinely view moral responsibility through the narrow lens of aggregate […]
July 22, 2026

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Every year, as the final fireworks fade and the holiday weekend wraps up, I find myself looking at the emerging data. For me, seeing the hard numbers is what makes the entire experience real by grounding personal observations in concrete facts. It is sort of like how I am not sure how well I slept […]
July 8, 2026

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Last week, we established the mathematical framework for our 2×2 behavioral data matrix. We demonstrated how a median split creates an objective, mathematically balanced center that partitions a customer dataset into four clean zones, eliminating corporate bias and reducing cognitive overload. But a visual matrix is only a hollow shell without a deep diagnostic understanding […]
June 24, 2026

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It is time we talked about your approach to segmentation. As you doubtless know, segmentation is the foundational tool for dividing a complex market into manageable, actionable groups. It is intended to serve as a strategic roadmap for defining customer value and allocating corporate resources. Most organizations treat segmentation as a purely descriptive, static exercise, […]
June 10, 2026

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Last week, former Google CEO Eric Schmidt delivered the commencement address at the University of Arizona. He beseeched graduates to actively shape the inevitable rise of artificial intelligence. Schmidt knows more about AI than almost anyone, and there is a lot we can learn from his perspective. Yet, as you have probably seen, his remarks […]
May 27, 2026
Kevin is a highly regarded Associate Teaching Professor at the University of Notre Dame and brings years of experience in industry leadership as Google’s Chief Analytics Strategist and FCB’s SVP Director of Strategic Analytics. His unique background allows him to effectively guide students in honing their analytical abilities, utilizing a blend of creative thinking and data-focused analysis. Kevin is a six-time winner of the Advertising Research Foundation Ogilvy Award and author of the best-selling book 'Digital Marketing Analytics: In Theory And In Practice'.
Meet your instructor, Kevin Hartman
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