view categories

Continue reading →

In our discussion on creating a C3 chart a few weeks ago, we generated a great deal of discussion. The concept of cohort analysis obviously hit home and quite a few of you wanted to know more. Specifically, we received numerous requests for guidance on preparing data for this type of analysis. In today’s post, […]

How To Prepare Data For A Customer Cohort Analysis

Analysis, Spreadsheets

July 31, 2024

Continue reading →

We are delighted to continue our exploration of Spreadsheet Fundamentals with a tutorial on LOOKUP functions. In this lesson, we dive into the fundamentals of retrieving and combining data seamlessly from various datasets using Excel and Google Sheets. Whether you’re dealing with massive data or merging information from different sources, mastering these lookup functions will […]

Your Guide to LOOKUP Functions in Spreadsheets

Spreadsheets

July 17, 2024

Continue reading →

Today we’re continuing our focus on spreadsheets by delving into one of the most essential functions in both Google Sheets and Excel: the mighty IF statement. Whether you’re a beginner or an experienced data expert, mastering the art of IF statements will greatly improve your ability to process and analyze data. Let’s take a deeper […]

Unlocking the Power of IF Statements in Spreadsheets

Spreadsheets

July 3, 2024

Continue reading →

In this installment of “My Favorite Analyses,” we explore Customer Lifetime Value, critical to understanding the value a customer creates.

My Favorite Analyses: Customer Lifetime Value (CLV)

My Favorite Analyses

June 19, 2024

Continue reading →

There are three top skills Data Analysts need to be successful: strategic abilities, technical proficiency, and data design expertise. Here’s a look at what those skills mean and how to build them.

Top 3 Skills Of Successful Data Analysts (And Resources To Build Them)

Uncategorized

June 5, 2024

Kevin is a highly regarded Associate Teaching Professor at the University of Notre Dame and brings years of experience in industry leadership as Google’s Chief Analytics Strategist and FCB’s SVP Director of Strategic Analytics. His unique background allows him to effectively guide students in honing their analytical abilities, utilizing a blend of creative thinking and data-focused analysis. Kevin is a six-time winner of the Advertising Research Foundation Ogilvy Award and author of the best-selling book 'Digital Marketing Analytics: In Theory And In Practice'.

Meet your instructor, Kevin Hartman

contact

Download your comprehensive 6-month roadmap to equip you with the necessary skills and expertise to become a proficient data analyst candidate and succeed in the field.

Getting Your Data Analyst Career Up And Running: Your 6-Month Starter’s Guide

download