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Welcome to 2026! The time for generic resolutions is over. Last year, I challenged you to become a better storyteller. That remains true, but the ground has shifted beneath us. The rapid evolution of AI means the role of the “Junior Data Analyst” is effectively dead. If your plan for this year is simply to […]

Your 2026 AI Agenda: Three Simple Goals for the New Year

AI, Analysis, Career Advice

January 7, 2026

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You have successfully executed the first four stages of this Masterclass. You used the Command Framework to structure your intent. You turned the LLM into a Data Engineer to clean your pipeline. You treated the AI as a Sparring Partner to destroy your own biases. Finally, you commanded the Technical Master to write the Python […]

The Data Analyst’s LLM Masterclass (Part 5): How to Perfect Your Story with an LLM

AI, Analysis

December 3, 2025

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We are back with Part 3 of The Data Analyst’s LLM Masterclass. In Part 1, you learned the Command Framework to direct the AI. In Part 2, you learned to treat the LLM as a Data Engineer to build surgical cleaning pipelines. Now, you have a clean dataset. The typical analyst’s next move is predictable. […]

The Data Analyst’s LLM Masterclass (Part 3): How to Analyze Data with an LLM

AI, Analysis

November 19, 2025

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Doubtless you’re using LLMs like ChatGPT, Gemini, and Claude. But you probably have a nagging feeling that you’re not using them to their full potential. When you use an LLM for a real analytical task, I’ll bet the results are frustrating. You ask for an in-depth analysis; you get a generic summary. You ask for […]

The Data Analyst’s LLM Masterclass (Part 1): How to Write Better LLM Prompts

AI, Analysis

November 5, 2025

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Last week, we buried the False Hierarchy. We exposed the myth that presenting the story of our analytical journey is persuasive—our data sources, our methodology, our “kitchen tour.” It is not. It is a slow, dull, confusing narrative that quickly and inevitably kills our stakeholders’ attention. We replaced it with a simple framework: the SCQM—Situation, […]

Building the SCQM: Synthesis is the Engine of Your Story

Data Storytelling

October 22, 2025

Kevin is a highly regarded Associate Teaching Professor at the University of Notre Dame and brings years of experience in industry leadership as Google’s Chief Analytics Strategist and FCB’s SVP Director of Strategic Analytics. His unique background allows him to effectively guide students in honing their analytical abilities, utilizing a blend of creative thinking and data-focused analysis. Kevin is a six-time winner of the Advertising Research Foundation Ogilvy Award and author of the best-selling book 'Digital Marketing Analytics: In Theory And In Practice'.

Meet your instructor, Kevin Hartman

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