Last week, we explored how powerful storytelling breathes life into a brand’s digital presence, forging genuine connections with an audience. That connection and brand equity are valuable assets. So valuable, in fact, that it’s tempting to leverage them for growth by stretching the brand into new territories. This is the siren song of the brand […]

Last week, we mapped out the essential digital channels that form a brand’s online blueprint – from your website as a flagship to the dynamic dance of social media, search, and content. We also touched on how data helps measure the effectiveness of this digital ecosystem. This week we’re diving into what truly breathes life […]

Last week, we explored brand elements — your logo, name, slogan, and the other tangible tools that make your brand instantly recognizable. Think of them as the unique signature your audience sees and remembers. But once they see you, what should they think? In a marketplace buzzing with alternatives, simply being seen isn’t enough. The […]

While brand identity tells the world who you are, brand architecture explains how all the pieces fit together. It’s the strategic structure companies use to manage brands, scale effectively, and create clarity instead of chaos. This week, we’re diving into why it matters and how to get it right. Done well, it builds strength. Done […]

This summer, I have the chance to teach my first comprehensive course on brand strategy. I’ve spent much of my career helping companies develop and execute brand strategies — from my early days as a consultant, through my time at an ad agency, to my years at Google. I’ve also led several seminars on the […]