Measurement

Earlier this week, I shared a quick post on LinkedIn about a new book by my friend Nicolas Darveau-Garneau called Be a Sequoia, Not a Bonsai. The post picked up a lot of attention, but social media only lets you scratch the surface of deep business strategies. I wanted to use this newsletter to go much […]

In today’s digital world, brands that are solely focused on standing out are already falling behind. The days of success being measured by who has the loudest message are over. The real winners are those brands that seamlessly integrate themselves into consumers’ lives, providing value and relevance. This shift revolves around the Consumer Decision Journey […]

Explore the journey to maximizing ROI in digital marketing through the lens of a presentation to the American Marketing Association in Nashville. Discover the importance of focusing on customer relationships, adopting a blend of art and science, and embracing a growth mindset for sustainable ROI expansion.