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Explore the impact of AI on the insurance industry, from enhancing risk assessment and fraud detection to personalizing customer experiences, as well as the challenges insurers face and outlines why the sector is uniquely positioned to succeed in integrating AI into its operations, promising a more efficient, precise, and customer-focused future.

Navigating the Future of AI in Insurance

AI

March 5, 2024

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Explore the journey to maximizing ROI in digital marketing through the lens of a presentation to the American Marketing Association in Nashville. Discover the importance of focusing on customer relationships, adopting a blend of art and science, and embracing a growth mindset for sustainable ROI expansion.

Maximizing Digital MROI: The Art, Science, and Growth Mindset

Marketing, Measurement

February 14, 2024

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Dive into an accessible exploration of the technology’s core principles, unveiling the power and potential of AI while navigating its ethical landscape.

Unraveling the Complexity of AI: Insights from the Core of ChatGPT

AI, Marketing

January 20, 2024

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Explore the revolutionary journey of AI in marketing with insights from the classroom to the boardroom. Uncover how predictive analytics, personalization, and operational efficiency are reshaping the marketing landscape.

Unveiling the Future: The Transformative Impact of AI on Marketing

AI, Marketing

December 31, 2023

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An essential guide for anyone seeking to collect, analyze, and visualize data in today’s digital world.

“Digital Marketing Analytics” is now available

DMAbook

April 9, 2020

Kevin is a highly regarded Associate Teaching Professor at the University of Notre Dame and brings years of experience in industry leadership as Google’s Chief Analytics Strategist and FCB’s SVP Director of Strategic Analytics. His unique background allows him to effectively guide students in honing their analytical abilities, utilizing a blend of creative thinking and data-focused analysis. Kevin is a six-time winner of the Advertising Research Foundation Ogilvy Award and author of the best-selling book 'Digital Marketing Analytics: In Theory And In Practice'.

Meet your instructor, Kevin Hartman

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Download your comprehensive 6-month roadmap to equip you with the necessary skills and expertise to become a proficient data analyst candidate and succeed in the field.

Getting Your Data Analyst Career Up And Running: Your 6-Month Starter’s Guide

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