Analysis

A strong foundation is essential for any successful analysis. In data analytics, that foundation is created using Descriptive Statistics. These statistics provide a quick and thorough overview of the key attributes of your data which makes them an invaluable tool for understanding datasets. In this tutorial, we will explore descriptive statistics and how tools such […]

Customer Lifetime Value (CLV) is a crucial metric for understanding your customer base and their value to your business. It plays a significant role in developing personalized strategies that focus on maximizing value by identifying and investing in high-CLV customers. Pioneers like Peter Fader and Dan McCarthy have demonstrated the power of prioritizing customer value […]

Successful organizations today are built on happy employees. It’s rare to find thriving companies — those creating great products, meeting operational goals, and generating profits — that don’t feature a strong company culture, driven individuals, and a positive work environment. Consequently, understanding the factors that drive employee engagement, retention, and attitude is crucial. The innovative […]

Today’s analysts have access to tools and platforms enabling faster, more efficient data analysis than ever before. However, this increased speed brings a heightened risk: the potential for errors to be magnified. The primary challenge for analysts isn’t merely swift data analysis — it’s conducting accurate, unbiased analysis at speed. Biases can creep into our […]

In today’s digital age, where customers communicate through various platforms there is a vast amount of unstructured text data waiting to be examined. While structured data like sales figures and campaign results are essential, it is unstructured text data — the actual words used by customers — that hold the most significant insights into their […]

Today, we are looking at an extremely important source of primary data for the analyst: Surveys. The rise of virtual platforms like Qualtrics, Alchemer, SurveyMonkey, and others has made online surveys a widely used tool in market research. These technologies offer more efficient and accurate data collection methods compared to traditional approaches, allowing researchers to […]

In our discussion on creating a C3 chart a few weeks ago, we generated a great deal of discussion. The concept of cohort analysis obviously hit home and quite a few of you wanted to know more. Specifically, we received numerous requests for guidance on preparing data for this type of analysis. In today’s post, […]