Case Study

This fictional case involving Chicago-area bike ride share program Divvy teaches students how to use publicly available data and tools to create data visualizations that reflect the three rules of the evaluation framework for the visual form: sophisticated use of contrast, clear meaning, and refined execution.

This fictional case about the world’s largest subscription streaming service, Netflix, teaches students how to use publicly available data and tools to explore data for interesting patterns that help answer important, key questions.

This fictional case study about a very real company, Bellabeat, challenges analysts to develop a rigorous, thoughtful plan before launching an analysis project.

This case study based on a fictional Consumer Packaged Goods company helps analysts become more familiar with the power of publicly available analysis tools such as Google Trends, Union Metrics’s TweetReach, and Facebook Audience Insights.