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As analysts, our constant pursuit is to find the narrative hidden in our data. And in this pursuit, regression analysis is one of our most powerful tools. It takes us beyond surface-level observations and into a place of deep, practical understanding; where we can anticipate patterns, pinpoint crucial factors, and utilize data-driven reasoning to drive […]

Understanding what truly matters to your customers is crucial for any brand. One of the most effective tools you can use to gain that understanding is the Importance-Performance Map (I-P Map). These powerful tools allow you to visually represent how consumers perceive your brand or product in comparison to competitors based on specific attributes. Today, […]

There are three top skills Data Analysts need to be successful: strategic abilities, technical proficiency, and data design expertise. Here’s a look at what those skills mean and how to build them.

The questions we ask inform the data we gather, the analysis methods we use, and in the end, the impact of our findings. A curious analyst is a successful analyst – but an analyst who pairs curiosity with rational, perceptive questions is a Rock Star.

Explore why mastering coding may not be essential for data analysts anymore, with a focus on alternative skills and the impact of AI.

It’s not an understatement to say that social media has revolutionized data analysis. In the not too distant past, gaining insights about what people thought of your brand meant data analysts had to (1) draft a survey, (2) print the survey out on paper, (3) grab a clipboard, (4) head down to the local mall […]

Today we are going to tackle a question far too many data analysts fail to consider: How do I build a plan for a data analysis project? Look, we data analysts love data. It’s the first word in the job title we use to distinguish ourselves from garden variety business people. We are finely tuned […]

I’m Kevin Hartman, founder of Art+Science, and I wanted to share a bit more about my data analyst career. (tl;dr: Data analytics saved my professional life). My path to data analytics was not a direct one. I spent a lot of time early on unsure of what I wanted to do. I was good at […]

Summary Kristen Smyser, Inventory Manager and Merchandise Manager of the Google Merchandise Store for Robertson Marketing Group, had a fantastic holiday season. The store exceeded all expectations, but this activity prompted questions from the Robertson Marketing Group’s executive team. Smyser and her analysts must explore the store’s Google Analytics account to find the data that […]

Welcome to Art+Science We have big ambitions for this project. And we are thrilled that you’re here at the start. Our ultimate goal at Art+Science is to offer a comprehensive educational program. Our planned curriculum will cover everything from the basics to the latest advances in AI affecting data analytics. Through personalized learning paths, hands-on […]