In the rapidly evolving world of data analytics, achieving success as an analyst requires a delicate balance between creativity and precision – the “art” and “science” of analysis. While technology has revolutionized what can be achieved, the fundamental qualities that make an analyst exceptional have remained unchanged: curiosity, optimism, and audacity. But what does this […]

Today, we’re addressing a question many analysts face: When is it time to shift from Excel to R for data analysis? Without doubt, Excel (and any other spreadsheet tools like Google Sheets) is a user-friendly and adaptable tool that is ideal for the majority of data analysis tasks. However, as the complexity of your analysis […]

In this post we are resuming our “My Favorite Analyses” series by exploring a powerful technique used by analysts to uncover underlying factors that influence consumer behavior: conjoint analysis. Whether its applied for product development, marketing strategies, or pricing, conjoint analysis offers insight into the choices customers are willing to make. From Marriott to the […]

As analysts, our constant pursuit is to find the narrative hidden in our data. And in this pursuit, regression analysis is one of our most powerful tools. It takes us beyond surface-level observations and into a place of deep, practical understanding; where we can anticipate patterns, pinpoint crucial factors, and utilize data-driven reasoning to drive […]

Today, we are looking at an extremely important source of primary data for the analyst: Surveys. The rise of virtual platforms like Qualtrics, Alchemer, SurveyMonkey, and others has made online surveys a widely used tool in market research. These technologies offer more efficient and accurate data collection methods compared to traditional approaches, allowing researchers to […]