Measurement

In today’s digital world, brands that are solely focused on standing out are already falling behind. The days of success being measured by who has the loudest message are over. The real winners are those brands that seamlessly integrate themselves into consumers’ lives, providing value and relevance. This shift revolves around the Consumer Decision Journey […]

Explore the journey to maximizing ROI in digital marketing through the lens of a presentation to the American Marketing Association in Nashville. Discover the importance of focusing on customer relationships, adopting a blend of art and science, and embracing a growth mindset for sustainable ROI expansion.