Marketing

Today, we are looking at an extremely important source of primary data for the analyst: Surveys. The rise of virtual platforms like Qualtrics, Alchemer, SurveyMonkey, and others has made online surveys a widely used tool in market research. These technologies offer more efficient and accurate data collection methods compared to traditional approaches, allowing researchers to […]

Explore the journey to maximizing ROI in digital marketing through the lens of a presentation to the American Marketing Association in Nashville. Discover the importance of focusing on customer relationships, adopting a blend of art and science, and embracing a growth mindset for sustainable ROI expansion.

I bought an audiobook about AI marketing this week. It was clearly written by an AI. And it made painfully clear the need for all of us to adopt a personal AI Code of Ethics so that we apply AI in a way that complements human intelligence, not replaces it.

Dive into an accessible exploration of the technology’s core principles, unveiling the power and potential of AI while navigating its ethical landscape.

Explore the revolutionary role of AI in reshaping marketing automation, enhancing efficiency, and personalizing customer experiences. Discover how AI-driven tools like predictive analytics, chatbots, and data management are transforming marketing strategies, making them more customer-centric.

Explore the revolutionary journey of AI in marketing with insights from the classroom to the boardroom. Uncover how predictive analytics, personalization, and operational efficiency are reshaping the marketing landscape.